WeChat Channels function also shows you how many of your WeChat friends and WeChat Channel users have liked it.Īllen Zhang (Zhang Xiaolong, Senior Executive Vice President and President of Weixin Group) argues that WeChat Channels, in combination with several other function, would help WeChat to maintain its dominance in the Chinese market and would help to increase the use of the app and attract users. The videos include a description that can include articles from the WeChat Official Account and can give you an easier interaction with WeChat users by being able to insert comments on and like videos, as well as like someone else’s comments on your WeChat account. WeChat Channels account allows content creators to share short video content for up to 60 seconds or share up to 9 images (with character limitations) on their WeChat video channel (so-called WeChat Channel).
(Douyin) which serves 600 million daily active users in China, as well as Kuaishou video app with 300 million daily users. Adding WeChat Channels feature threatens the leading position of Byte Dance Inc.
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WeChat can be used for everything from messaging to booking meals and movie tickets. WeChat launched Channels feature to compete in the short video sharing market. We are talking about the nightmare of short video apps such as Douyin (Chinese TIKTOK) and Kuaishou.
WeChat Channels: WeChat’s way to have a say in short-videos industryĬhinas’ most used messaging app WeChat, managed by Tencent Holdings Ltd., released its newest feature called “WeChat Channels” in early 2020. Let’s take a look at WeChat Channels function and examine if it’s a tool that can overtake the most popular short-video platform in China. Its direct competitor is Kuaishou, a very similar brand targeting audience in smaller cities of China. The platforms audience comes from rich 1st and 2nd tier cities in China, which makes it a great e-commerce platform for luxury goods. What is important is that this is the platform where you can target young generations, as half of the Douyin population is under 30 years old. Most videos are comedic or lighthearted in nature, and many create content focused on everyday life and trends in China.ĭouyin is the most popular short-videos platform in the world, with 608 million monthly active users. Videos on the app are usually shot vertically with quick editing and filters for added effects. Douyin is known for its user-generated content. Users can also follow other users or other accounts and see their videos in a dedicated feed. The app is owned by ByteDance, which also owns the popular Chinese news aggregator Toutiao.ĭouyin lets users create and share short video high quality content with filters, music, and animated text. It was first released in September 2016 and now has over 600 million active users. 抖音) is a Chinese social media platform for short video content. Douyin – the king of short-videos in Chinaĭouyin (chin. WeChat has many features, including text and voice messages, video calls, video creation tools, WeChat Moments (something similar to Facebook pages), WeChat Payment method, WeChat mini-programs with Wechat Store function, WeChat Wallet with many functions inside, like ordering food, taxis, buying tickets for events and so on. Those are apps that are so broad in functions and features, they offer users the opportunity to do everything they need to do on their mobile phones without leaving the app. WeChat is the best example of a Chinese phenomenon of super-apps which are mobile applications that are small ecosystems themselves. Brands are increasingly using WeChat ecosystem to reach consumers in China and around the world. It is available in eight different languages. WeChat has over one billion active users, making it the most popular social media app in the world. Users can chat with friends, share photos and videos, and follow celebrities and brands. It is a blend of Facebook, WhatsApp, and Instagram.
微 信 Weixin) is a social media app that was created in China in 2011. WeChat Overview: the most popular super-app in China The question we ask in this post, is can WeChat Channels really compete with Douyin? Let’s take a look. There’s no doubt that both platforms are incredibly popular. WeChat is a messaging app that also offers a variety of features, while Douyin is a short-video sharing platform. Both platforms are hugely popular in China, with a combined total of over 1.8 billion monthly active users. If you’re familiar with the social media scene in China, you’ve probably heard of WeChat and Douyin.
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